KRCC is licensed and regulated by the Federal Communications Commission (FCC). There has been some “deregulation” of broadcasting, but non-commercial stations still have a long list of regulations that must be followed. Violation of FCC rules may lead to the suspension of KRCC’s license and/or severe fines.
KRCC is licensed as a non-commercial, educational radio station. It is not merely a matter of taste or ideology – by law we cannot sell commercials. The lower part of the FM band (88 – 92Mhz) is reserved strictly for non-commercial stations. KRCC may not receive money for air time (or any other type of consideration) or accept money, gifts, tickets, or any other item of value in exchange for promoting something on the air.
“Consideration” is a legal term used to identify anything of value given in exchange for something else of value. The FCC intends to “maintain the non-commercial nature of public broadcasting by not allowing a broadcaster to promote the goods or services of an entity or person in return for consideration.” KRCC may promote services when no consideration is received.