Capitol Conversation: Branding Colorado

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4min 38sec
Capitol Coverage reporter Bente Birkeland
Credit D. Utterback
Capitol Coverage reporter Bente Birkeland

Last summer Colorado officials rolled out a new state brand and logo. It’s popular among some groups but received mixed support at the state capitol. A Republican bill to send the branding question to a vote of the people failed at the statehouse. As part of capitol conversation series, Bente Birkeland talks to reporters about the back story and where the branding issue goes from here.