Underwriting / Program Sponsorship

Market Your Business to Well-Educated, Affluent Listeners

Underwriting is a form of marketing that has a strategic advantage over other media; it delivers your message without advertising language in an uncluttered environment.  KRCC’s listeners identify with the businesses and organizations that support their favorite radio station—and therefore choose to do business with you. Underwriting creates goodwill because your business is seen as supporting a valuable community asset and resource.

KRCC offers a variety of opportunities for your business or organizational support:

  • 14-second on-air underwriting announcements; 8 wk/year minimum
  • Corporate challenge grants during a variety of membership events
  • 300x250 banner ads on the krcc.org website
  • Special event sponsorships, such as for the annual Blues Under The Bridge festival
  • Pre-rolls and display ads on KRCC’s Mobile App and or our popular podcasts and live streams

When your business or organization becomes a KRCC underwriter, your business name and message will reach over 56,000+ potential customers weekly. Further, your message will be heard loud and clear in an environment free of commercial noise and your business is associated with the strong nation-wide brand of NPR. Join the many other business and organizations that are benefiting from their KRCC marketing plans.

KRCC reaches over 20,000 square miles of Southeastern Colorado:

89.1 FM – KECC, La Junta
88.5 FM – Westcliffe & Gardner
89.9 FM – Limon
90.1 FM – Manitou Springs
91.7 FM – KCCS, Trinidad & Raton, NM
91.5 FM – KRCC, Colorado Springs & Pueblo; Hartsel, Lake George & Divide
95.7 FM – Salida, Buena Vista, Villa Grove, Saguache, Guffey, Howard, Cotopaxi and more
105.7 FM – Canon City

For more information and a proposal to fit your marketing goals, please call or email:

Mary Ellen Davis